This work is done in collaboration with my mother - Makedonka Andonova. It is a spatial installation which consists of series of photos, texts and video infomercials. The project offers a personal, anecdotal view on the new processes of consumerism of our “transitional” society, above all on the “direct marketing”, and it tries to make an analysis of the new consumer psychology (not a very serious one), where the act of shopping becomes almost a religious act and the branded products, objects of adoration.